Find Web Developers
Find Web Developers

Web Development – The Key to Online Success

You know the scenario – a business is called up by a web development company and asked if they want a website. The decision maker ums and ahs and then says “Well, competitor A have a website and so do competitor B, so go on then I’ll have one, how much does it cost?” The web development company replies. The business says that they can only pay half that and asks what they get for half. The website company thinks a little then replies it will still look great but may lack some “extras” that you might not need.

The above scenario is typical of how many web development companies fail to recognise the importance of usability and accessibility enhancing functionality and more importantly fail to convince their customers of this requirement. Yes, the website must look good but never at the sacrifice of functionality. A visitor is more likely to come back again and again to a website that has rich, frequently updated content and excellent navigation. A general rule of thumb is that visitors should not have to think about navigation, it should be second nature.

Website visitors are not willing to spend more than a few seconds learning how to navigate a website because it is quite easy to just go back to the search engine to find another website to browse. So why don’t website development companies push the benefits of functionality? Why are so many customers so quick to sign off a website that merely looks good. Well, they are initially but then when the hits fail to come then they notice that something is wrong.

Perhaps some web designers take the easy option and design aesthetically pleasing websites but fail to add enhancing features because this would be more difficult.

So if you already have a website or are thinking of having a website designed for your business then think past looks and imagine how your visitors are going to feel when they are navigating your website.

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